DOGATHER is a full-service brand design consultancy company providing a full range of solutions from strategic planning, corporate identity, visual design, packaging design, product photography and other professional services.
DOGATHER is a full-service brand design consultancy company providing a full range of solutions from strategic planning, corporate identity, visual design, packaging design, product photography and other professional services.
DOGATHER is a full-service brand design consultancy company providing a full range of solutions from strategic planning, corporate identity, visual design, packaging design, product photography and other professional services.
DOGATHER is a full-service brand design consultancy company providing a full range of solutions from strategic planning, corporate identity, visual design, packaging design, product photography and other professional services.
About Dogather
About Dogather
About Dogather
About Dogather
Title | oher 歐爾
Type | Re-branding 品牌形象再造
Year | 2021
Creative Director | Chi Tai Lin
Account Director | Benjamin Chen
Graphic Designer | Jack Tsai
Client | 台灣芮偲股份有限公司
原標準字使用襯線字體，較多幾何尖角，給人較銳利堅硬視覺感受，表現質感的同時並無傳達天然友善意象，修改使用 Recoleta 字體修改細節，導入圓⾓帶入幾何造型，減少字體特性，在 O 中⼼處導入斜 30 度⾓特性，提升⽂字識別度，呼應品牌從 O 開始的概念。
The original standard characters use serif fonts, which have more geometric sharp corners, giving people a sharper and harder visual experience, and they do not convey a natural friendly image while expressing the texture. Modify the use of Recoleta fonts to modify the details, import circles to bring geometric shapes, and reduce fonts Characteristic, the oblique 30-degree feature is introduced in the middle of O, to improve the recognition of text, and echo the concept of brand starting from O.
